Hey, I'm Mimi
Sharing the luxury apartment life through women-led NYC stories.
From sunrise glam routines to midnight skyline chats, I document how modern women craft their spaces above the city. Come vibe with me on the next rooftop.
Latest hangs on video
Little NYC love letters I filmed with friends, neighbors, and late-night playlists.
Every clip is a vertical memory—whether it's balancing on a fire escape with my roommate or styling a living room before the sun dips behind the Hudson.
Rainy day in NYC
Rainy day
Soft jazz, window streaks, and the skyline on pause.
Time After Time — Chet Baker
Cloudy night in NYC
Night
Low clouds wrapping the skyline in quiet neon.
Misty — Sarah Vaughan
Cloudy sunset work vibes
Sunset
Work-from-home focus with the Empire State peeking over.
Introvert night in
Late Night
Quiet lighting, mirror moments, and the skyline for company.
Tap a drop to watch on TikTok
Numbers with heart
Proof that late-night edits and sunrise shoots bring people along for the ride.
These are the community stats I geek out over between shoots. They shift every season, but the vibe stays: good energy + big views.
+1.67M vs last week · skyline binge season
+468K women tapping in for luxe apartment vibes
+1.2K conversations sparked around city rituals
+44K clips saved to group chats & inspo boards
+37K curious visitors exploring Mimi NYC
Shares jumping 20x — community sending the love
Brand collab cheat sheet
Everything you need to know about teaming up for a skyline story.
Interior designers, realtors, cozy product drops—if your world touches city living, we can craft something that feels lived-in and scroll-stopping.
Audience snapshot
City dreamers, design lovers, renters planning their next upgrade, and locals who just like the view.
We vibe best with
- Interior design brands
- Smart home technology
- Urban lifestyle products
- Real estate platforms
- Furniture & decor brands
Things we can make
- • TikTok + IG reels with voice notes or on-screen storytelling
- • Cozy b-roll packs for your ads and landing pages
- • Product cameos woven into apartment routines
- • Usage rights sized to whatever launch you're planning
Quick turn edits
Most shoots wrap + first cut in under a week because rooftop weather waits for no one.
Custom sounds
I layer original mixes + ambient city audio so your brand has its own little anthem.
Vertical ready
Deliverables exported for TikTok, IG, YouTube Shorts, and paid placements without extra fees.
PNG • 2048 × 2560 • Updated October
Let's make something beautiful
Tell me about the project, the mood, or the rooftop you're thinking of.
Whether it's a brand launch or a personal story, I read every message over late-night ramen and reply with ideas fast.